Kintsugi Training Institute

Storytelling (IC-STRY)

About this course

Facts Inform. Stories Create Meaning.

People rarely act on information simply because they received it. They act when they understand why it matters.

Storytelling is a practical, hands-on course designed to help professionals use stories to create understanding, connection, and action. Participants learn why storytelling works, how to structure an effective story, how to shape stories for different audiences, how to build a library of meaningful workplace stories, and how to deliver them with purpose.

This is not a creative-writing course and it is not about becoming a performer. It is about using storytelling intentionally as a workplace communication skill.

Throughout the course, participants practice turning real experiences, ideas, challenges, and information into stories that support a clear communication outcome.

What Makes This Course Different

The goal is not simply to tell a better story. It is to create a better outcome.

Participants learn to start with what they need the audience to think, feel, understand, or do—and then determine how a story can help create that outcome.

They practice identifying the moments that matter, removing details that distract, creating structure and meaning, designing for the audience, and delivering stories in ways that feel clear, credible, and purposeful.

At Kintsugi Training Institute, you’ll learn through practical exercises, workplace scenarios, storytelling practice, discussion, and applied learning led by experienced trainers.

Your learning experience includes

  • Instructor-led, interactive learning (3.5 hours)
  • Practical storytelling exercises
  • Workplace scenarios and examples
  • Practice structuring purposeful stories
  • Audience-focused story design
  • Building a reusable story library
  • Story delivery practice
  • ICA-accredited learning experience
IC-STRY — In Imperfection We Thrive. Kintsugi Training Institute.
Price Match Guarantee: We match the price of any comparable ICAgile training. Contact us to get approval.

Learning Outcomes

  • WHY STORYTELLING WORKS Understand why stories create meaning, connection, and action when information alone does not
  • STORY STRUCTURE Structure an effective workplace story with clarity, meaning, and purpose
  • DESIGNING FOR THE AUDIENCE Shape stories for what the audience needs to think, feel, understand, or do
  • BUILDING A STORY LIBRARY Build a reusable library of meaningful workplace stories from real experiences
  • DELIVERING STORIES Deliver stories with purpose in ways that feel clear, credible, and intentional

Course Format

Duration: 3.5 Hours
Format: Instructor-led, interactive learning
Experience: Practical exercises, workplace scenarios, storytelling practice, discussion, and applied learning
Level: Foundational to Intermediate
Technical Experience Required: None

Participants are encouraged to bring a real workplace experience, message, idea, challenge, or change they can use during the course to develop a purposeful story.

Who Should Attend

Designed for professionals who need to make ideas, information, and experiences meaningful to others, including:

  • Individual contributors
  • Team leads & managers
  • Executives & business leaders
  • Project and program professionals
  • Consultants & coaches
  • HR and People leaders
  • Learning and Development professionals
  • Change professionals
  • Sales and client-facing professionals

It is also ideal for anyone who needs to influence, teach, explain, inspire, or create understanding through communication.

No storytelling or presentation experience is required.

Information tells people what happened. Story helps them understand why it matters.